About the Brand
The client is a rapidly growing India-based fashion e-commerce brand offering affordable and trend-forward women’s apparel. Their collection ranges from daily ethnic wear to festive and occasion-ready outfits. While the brand enjoyed strong product-market fit and a loyal customer base, its digital visibility was not keeping pace with rising competition. With increasing pressure from large marketplaces and D2C brands, the client needed a sustainable organic growth strategy to regain lost traffic and scale long-term visibility.
The Challenge
- Hundreds of broken links and unresolved 404 errors
- Slow page load times, especially on mobile devices
- Inefficient site structure impacting crawlability
- Missing schema markup for product and review visibility
- Product and category pages lacked buyer-intent optimization
- Blog content was outdated and misaligned with search demand
- Weak internal linking and conversion paths
Our Mission
Rebuild the brand’s SEO foundation, capture high-commercial-intent fashion keywords, and turn the website into a primary source of qualified traffic and online revenue within 12 months.
The Softnear Growth Framework
We deployed our proprietary AI + Human SEO Model, designed to scale results sustainably while capturing high-commercial-intent demand.
The Results (Within 14 Months)
SEO became the top customer acquisition channel.
Organic traffic grew from 10,000 to 100,000+ monthly users.
SEO became the top customer acquisition channel.
Conversion rates increased significantly.
Bounce rate reduced and session duration improved.
Organic traffic contributed to 35%+ of total online revenue.
Execution Breakdown
- Fixed broken links, crawl errors, and indexing issues
- Improved Core Web Vitals for faster mobile performance
- Implemented product, category, and review schema
- Rebuilt site architecture for scalability and internal linking
- Identified and mapped 500+ high-intent keywords across the customer journey
- Rewrote product and category pages using intent-focused copy
- Added trust elements, internal links, and conversion CTAs
- Published 100+ SEO-optimized blog articles
- Combined AI-driven research with human editorial quality
- Linked content directly to product and category pages
“Within a year, Softnear helped us scale organic traffic 10×. SEO now plays a major role in our revenue growth. Their approach is structured, data-driven, and scalable.”
Aman Verma
Co-Founder
